The 2024 Product of the Year winners have finally been unveiled and there’s plenty on the list – from snack food to home goods and more – that will make your home-life easier, and sweeter too!
Over 5,000 Australian shoppers have cast votes for their favourite supermarket and everyday products. This is the world’s largest consumer-based awards program and it’s now in its 15th year in Australia, recognising product innovation, and serving as a shortcut for shoppers and saving them time and money when finding the right products.
For 2024, the leading number of Product of the Year category awards were taken out by supermarket chains Coles and Woolworths for their home-brand, deli and bakery products, with Coles taking 19 of the 44 award wins, and Woolworths taking home 10 product prizes.
Shoppers also gave Woolworths the nod as the leading retailer with the best selection of fresh, healthy, and organic products. However, value-based supermarket chain Aldi came out on top as the most affordable.
We were lucky enough to try out some of the winners on the list.
No surprise that a lot of our favourites were food, especially the sweet treats like Nutella Biscuits, Nescafe Original Choc Mocha Inspired by Tim Tam and Coles Ultimate Gluten Free 40% Choc Chip Cookies to name a few. We also got to try out the Clean Laundry Liquid in Tropical Bloom which has been a great addition to our wash cycle and came in a huge 2L bottle.
The award winners are picked by a panel of judges, comprising of various industry experts, who first tested the products for quality, credibility, and innovation. The resulting product finalists were then reviewed and voted on by those 5,000 Aussies.
The NielsenIQ research that determines the winners involves evaluating these consumer responses by using their six key innovation criteria which include:
1. Relevance – Is the product fulfilling a need or addressing a problem?
2. Uniqueness – Does is stand out and bring something new to the category?
3. Excitement – How excited are they to use the product? Would they spread the word?
4. Likeability – Does it deliver what you want?
5. Distinctiveness – Does it add something new to its category?
6. Innovation – Is it an innovative product?
You can see the full list of POY winners and more info on the awards at productoftheyear.com.au
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